DEREK SILVEIRA | ACD | COPYWRITER

JELL-O // TV spot

16 teams were briefed on this project when I worked at Crispin Porter + Bogusky. And the winning idea was a kid with a combover, because nothing sells JELL-O like the harsh realities of adulthood.













  RECOGNITION



 

One Show / 2023 / Bronze / Television 30 Seconds and Under / Apple - “The Hunt”

ADCC / 2023 / Gold / The Michael O’Reilly Best Copywriting / Apple - “The Hunt”

ADCC / 2023 / Gold / TV Single 30, seconds or less / Apple - “The Hunt”

ADCC / 2023 / Gold / TV Single 15, seconds or less / Apple - “The Hunt”

ADCC / 2023 / Silver / Art Direction / Apple - “The Hunt”

One Show / 2022 / Shortlist / Community Building / GT-R NFT

One Show / 2022 / Shortlist / Integrated Digital & Physical Product / GT-R NFT

Marketing Awards / 2022 / Silver / Branded Content / GT-R NFT

CMA / 2022 / Gold / Automotive – Customer Experience / GT-R NFT

CMA / 2022 / Gold / Automotive – Engagement / GT-R NFT

CMA / 2022 / Bronze / Automotive - Business Impact / GT-R NFT

Marketing Awards / 2020 / Gold / Newspaper Campaign / Get that 6/49 feeling

Clio Sports / 2019 / Gold / Social Media / Fountain Tire Fan Bods 

Clio Sports / 2019 / Gold / Design / Fountain Tire Fan Bods  

Clio Sports / 2019 / Silver / Sponsorships / Fountain Tire Fan Bods

Clio Sports / 2019 / Silver / Direct / Fountain Tire Fan Bods 

Clios / 2019 / Bronze / Design / Fountain Tire Fan Bods

Marketing Awards / 2019 / Silver / Apps/Mobile / Fountain Tire Fan Bods 

Marketing Awards / 2019 / Merit / Community Building / Fountain Tire Fan Bods 

Media Innovation Awards / 2019 / Gold / Websites/Microsites / Fountain Tire Fan Bods

Media Innovation Awards / 2019 / Silver / Social Media / Fountain Tire Fan Bods

Media Innovation Awards / 2019 / Silver / Sponsorships / Fountain Tire Fan Bods

Media Innovation Awards / 2019 / Bronze / Mobile / Fountain Tire Fan Bods

Media Innovation Awards / 2019 / Bronze / Customer Engagement / Fountain Tire Fan Bods

Media Innovation Awards / 2019 / Bronze / Niche Targeting / Fountain Tire Fan Bods

CMA / 2019 / Gold / Customer Experience / Fountain Tire Fan Bods

 CMA / 2019 / Gold / Martech / Fountain Tire Fan Bods

CMA / 2019 / Silver / Engagement / Fountain Tire Fan Bods

Atomic Awards / 2019 / Gold / Digital Engagement / Fountain Tire Fan Bods

Epica / 2019 / Bronze / Apps/Mobile / Fountain Tire Fan Bods

Epica / 2019 / Bronze / Automotive / Fountain Tire Fan Bods

Applied Arts / 2019 / Fountain Tire Fan Bods 

Strategy / 2019 / Silver / Challenger Strategy / Fountain Tire Fan Bods

Communication Arts / 2019 / Get that 6/49 feeling

Cannes Lions / 2014 / Bronze / Film Craft / JELL-O - "Comb-Over"

Best Ads On TV / 2013 / Press / Fort York “United States of Canada”









PRESS

HYPEBEAST, Top Gear, Jalopnik,

Trendhunter, Bloomberg, The Chicago Tribune,

ADWEEK, AdAge, Design Taxi,

The Huffington Post, Mashable, Playboy, UpRoxx,

 BlogTO, The Sun (UK), Esquire,

Bored Panda, CBS News, Yahoo News,

National Post, Best Ads on TV,

Applied Arts, Communication Arts